Territory Foods

In creating a new visual identity for Territory Foods, a ready-to-eat meal delivery service, I worked on initial concept development, content art direction, typography selection, color guidelines, client presentations, packaging design, the style guide, and the design of the Bloom icon. The new identity is driven by a visualization of the network of relationships that Territory creates: that between the providers, the chefs, the communities, and the customer. It uses connector graphics to emphasizes Territory’s role as the link that helps everyone grow.

Agency: YummyColours
Role: designer
Scope: strategy, full rebrand, packaging design