Silman

As the in-house graphic designer and brand manager at Silman, I implemented art direction for project and staff imagery and put various systems in place to help marketing, technical, and administrative staff create compelling and on-brand visuals. I also worked with a team at Pentagram to come up with a new visual identity for the company. The main component of this identity is a simple and dynamic letter S created out of two geometric corners that pull apart to frame work and text. While teaching and encouraging adherence to the new visual identity company-wide, I also developed the visual identity elements and designed all branded media. Below are select pieces showing the way I interpreted and employed the visual identity for print and digital along with on-site photography that I took.