Seeding Sovereignty

I designed a new visual identity and website for Indigenous collective Seeding Sovereignty. The collective wanted something that represented them as a network of young organizers and that helped convey the interconnected (and nonlinear) nature of their many different projects. The resulting identity is composed of a logo icon that represents a landscape that breaks apart in a number of ways and that can be reassembled to form endless compositions. Each shape represents an area of the collective’s work, and its shifting forms represent the work of unlearning, decolonizing, and rebuilding to create a whole.

Agency: YummyColours
Role: lead designer
Scope: visual identity, website redesign

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The Seeding Sovereignty logo has been interpreted by many artists, including leah horzempa (@sistercircle.beads.and.consult), who created the beaded pinback patch of the icon pictured above.

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The website provides a new organizational structure for their content, which was scattered and disconnected on their previous website. It filters their ever-changing initiatives using areas of focus determined by the collective. It also contains a place to store and share many different types of resources, from definitions of words to storytelling videos.