James Allen

I developed creative concepts for three seasonal content productions for jewelry company James Allen. I independently ran the photography sets for two of the three, designed all props, and constructed props for some of the imagery. I also developed the concept, story boards, and creative direction for an informational YouTube video ad focusing on lab-created diamonds.

Agency: YummyColours
Role: art director, prop artist and stylist (on select images)
Scope: brand narrative, creative direction, on-set art direction, select prop production
Photography: Aaron Bernstein and Greg Vore