Afterpay

I worked on various portions of the Afterpay rebrand and rollout. As a designer, I worked on pieces of the visual identity and the full in-store visual merchandising rollout, which included strategy and design of production-ready files. I also developed their content art direction, which included guidelines for all editorial and social content. We also created a set of imagery to promote and celebrate Afterpay’s custom color developed in collaboration with Pantone, Afterpay Bondi Mint. I developed creative concepts for those images and designed the production files for the props.

Agency: YummyColours
Role: art director, designer
Scope: full rebrand with roll-out
Photography: Aaron Bernstein
Press and awards: Creative Boom, AdNews, Pantone, DrivenXDesign New York Design Award 2020