Adobe Creative Residency

I led a project to put together a content strategy for the various programs offered through Adobe Creative Residency. There was not a lot of promotion or information about the different opportunities, so we laid out a plan to create content that is both eye-catching and informational. Various images and animations creatively illustrate the benefits and guidelines of the programs. These were implemented, along with additional text-based artwork, onto the Adobe website and social media channels.

Agency: YummyColours
Role: art director
Scope: art direction, strategy, website look and feel
Photography: Aaron Bernstein